Jeff Cox

President Brant Basics

Originally a graduate of the Civil Engineering program at the University of Waterloo, Jeff’s early career was spent in professional engineering and management positions in the Natural Gas industry.

Eager to fulfil his entrepreneurial spirit, Jeff joined Brant Basics in 1990, a local family business originally founded by his father.

Jeff has held various sales and management positions with Brant Basics over the years and currently is president of the firm, focused on the operational aspects of the company.

Jeff is married to Susie, has three grown children, and lives in the “old west end” in a house that always needs love and care!

In addition to his family and business, Jeff’s passions also include spending time at the cottage, renovations and woodworking, skiing, running and spending time with their two dogs! Jeff is an active member of 100 Men of Peterborough and the Peterborough Sales and Ad club and volunteers his time with a local Syrian refugee family.

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